As CEO of Springboard, I have worked with Matt Cibelli and UXanimal developing strategy and software for our company. Matt was involved very early and did a lot of work on competitors, customers and our solution. Matt is excellent at clearly defining the disruption the market needs and the ways to accomplish that disruption. His product vision and design are elegant and intuitive for both customers and teammates - an exceedingly difficult and important component when building software for a large user base. I would recommend Matt and UX Animal to anyone who is trying to start, extend or pivot their company - he does excellent work that is on time and hits the mark.